Few metrics in a business are as integral to success as the conversion rate. After all, a high value means more sales, superior rankings, more significant ROI from your ads, and better margins overall. It is especially important for eCommerce platforms like Amazon because it affects profit and impacts search rankings and revenue. With that said, we’ll explain how you can get a high rate of conversion even as a first-time seller using strategies like Amazon SEO or search engine optimization and landing pages.
Leverage Amazon SEO techniques
More often than not, the first thing that comes to mind when talking about SEO is Google. And for a good reason – it is a search engine, after all. However, if you’re a seller in the Amazon Marketplace, you’ll want to create enough visibility for yourself on the platform in the same way that you’d wish your online domain to rank highly for industry keywords on the search engine results page or SERP. The successful implementation of SEO will result in more traffic and higher sales.
To achieve the desired outcome, you must understand that its algorithm differs from traditional search engines. When you get right down to it, all searches done through this digital channel are transactional. For this reason, your focus should be on only two things: performance and relevance. For instance, if you’re trying to make your page more relevant, you need to use keywords associated with your niche in strategic places like your brand’s name, the title of your products, and their respective descriptions. For performance, it’s all about ensuring that your customers are satisfied and leave stellar reviews.
Create a landing page
Another excellent way to improve conversions is through the creation of an external sales funnel. It usually begins with a search engine like Google or through a popular social media platform like Facebook. However, the key to succeeding is making use of a landing page that serves as a bridge between the Amazon page and the source of the traffic. Without it, you’re likely to hurt your rate of conversion rather than strengthen it. The reason for this is that landing pages can show the brand’s offerings, features, pricing, benefits, and other information that can encourage prospective customers to make a purchase.
Leverage social proof
To give shoppers a reason to make financial commitments to your products, you need to leverage social proof. These days, most buyers make decisions based on the recommendation of others. And by providing some evidence that other users had bought your products and were satisfied with them, consumers will be more willing to spend their money than they otherwise would have. So make sure that you ask your satisfied customers to leave a review. You’ll be surprised at how much easier it will be to generate sales in doing so.
Attract warm traffic
Warm traffic refers to consumers already familiar with your brand or products and doesn’t need as much work to persuade them to commit to a purchase. These may be part of your email list, customers who have made purchases from you in the past, users who have encountered, or users who may have encountered your landing page or website. By attracting warm traffic, you will not only improve your chances of getting sales, but you may be able to leverage them to reel in cold traffic too.
The rate of conversion of a business is much more than a mere vanity metric. Apart from having a significant effect on your following, it also impacts the brand’s profit overall. By using SEO strategies, attracting warmer traffic, and using social proof, you’ll be able to significantly improve your conversions.